houses, Uncategorized

Product Design

With the spotlight firmly on Cape Town as the 2014 World Design Capital, South Africa is catching the attention of designers abroad.  Our characteristic style is highly sought after, and the rest of the world is fast taking a leaf from our book. And looking at the product of the latest collaboration between Kraftisan’s Lucas R Adams and B-guided>, why wouldn’t they? The stand Lucas created for the B-guided> City Guide ticks all the right boxes for functional, handcrafted local design and will serve as the initial point of retrieval for urban travellers both local and international. Who? Kraftisan’s Lucas R Adams is the rising star and owner of the product design and manufacture brand aiming to design for the majority by providing practical, user friendly products that enhance everyday life. The Kraftisan concept was born from handcrafted, quality goods, produced in an artisanal way and using the aid of machines. Products are assembled by hand and are designed to allow for the least amount of waste while using the most sustainable materials in the manufacturing process. B-guided> was launched in South Africa in 2009, with its roots originating in Barcelona & Madrid. The focus is on offering a distinctive mix of edits by keeping its eye on The Mother City, what’s hot and happening and where to be inspired.  It takes an edgy look at what’s on trend. What? ‘I was asked to design and manufacture a display stand for their city guide which had to stand out, incorporate natural materials and as well as a unique feature: the stand is semi-permanently fixed down to a surface by the store vendor, which allows passersby to rotate the entire unit,’ explains Lucas. We love its industrial good looks and back to basics appeal. Where? We initially created 45 units, and these can be spotted in coffee shops such as Deluxe Coffee Works & The Power and stores spanning from Camps Bay to Woodstock. Visit the Kraftisan website to see what Lucas is up to as well as B-guided> for a comprehensive Mother City guide to stay informed, selective and inspired. Contact Lucas via email at info@kraftisan.co.za or call him on 083-321-7804.  Text: Mila Crewe-Brown An interior design graduate and writer with an insatiable passion for design, decor and travel, Mila Crewe-Brown cut her teeth working at Condénast House & Garden magazine before embarking on a year and a half journey across three continents. Now back and freelancing in Johannesburg she dedicates her time to writing copy for various interior and lifestyle publications. Visit her blog idreamofdesign.