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African Queen Mini Mama Handbag

Luxury designer label African Queen is a particularly worthy, proudly South African commercial project. Not only is their range of quality leather handbags just gorgeous, but their business philosophy is based on sound principles of social upliftment and responsible trade. Founded in 2008 by fashion fundi Nicola Leitch, the primary aim of the brand is to train disadvantaged individuals from surrounding communities and assist with job creation. Self-sufficiency and empowerment is their ultimate focus. In this way they impact positively both on society and on the world of beautiful African accessories. Our favourite in their current collection of leather ‘wearable art’ products is this Mini Mama handbag, handcrafted with care by their committed team. Sleek, stylish and small, it is the perfect companion for a formal evening out – or just for everyday wear. ‘The Mini Mama is ideal for carrying the three ‘M’s: make-up, mobile and money,’ explains Nicola, who believes in marrying functionality with fashionable flair. With the option of a bespoke African-themed printed lining, the bag exudes the company’s trademark Euro-Afro style, adding an indigenous twist to an otherwise European-looking accessory. Made with pride, this fabulous item can certainly be worn with pride too. The Mini Mama handbags are avilable in black and red patent leather and sell for R1 499 each. A percentage of these profits will be donated to support community feeding and job creation projects. They are available from African Queen stores in the Parks Shopping Centre, Parkwood, Johannesburg, 011-022-5376, and in Gowrie Village, Nottingham Road, Kwa-Zulu Natal Midlands, 083-411-7887. Custom-made details can also be added on request.  For more information, and to view their range of products, visit africanqueen.co.za. Text: Dayle Kavonic