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WATCH: Absa L'Atelier's Campaign


For this year's Absa L'Atelier Art Competition, the brand came up with a campaign that shines. Highlighting the physical and emotional investment that artists put into their work, a range of paints was created that takes the blood, sweat and tears from three of SA's most prominent artists. Tenderly compiled, this video takes a look at the process...

Read more about the campaign here. Text Mila Crewe-Brown (via Absa L'Atelier)