Ultra Violet is Pantone's Colour of the Year for 2018
If we break the colour purple down into the sum of its parts, it combines the calming stability of blue with the fierce energy of red. Brought to the forefront by musical icons like Prince and David Bowie, and with long-held associations with the mystical, purple is powerful and symbolic of counterculture and unconventionality. It certainly feels like a fitting choice for Pantone's Colour of the Year for 2018.
The shade in question, Ultra Violet, is both contemplative and enigmatic. 'We are living in a time that requires inventiveness and imagination,' says executive director of the Pantone Colour Institute Leatrice Eiseman. 'It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what's to come.'
Since 1999, the Pantone Colour Institute has been choosing a new colour of the year based on trend-forecasting research. Forgoing natural values in favour of the transcendent, the complex Ultra Violet couldn't be further from last year's tangy, grounding shade called Greenery. 'Ultra Violet suggests the mysteries of the cosmos and the discoveries beyond where we are now,' says the company.
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