Posted: 29 April 2014
Tommy Hilfiger has become synonymous with blue jeans, chambray and a blue palette. It’s fitting then that his latest collection True To The Blue recognises and celebrates the impact these fabrics and shades have had and continue to have on the brand’s heritage and style. Tommy Hilfiger first started experimenting with these fabrics in the seventies with the opening of his first store People’s Place. Along with the Spring 2014 sports collection the brand is launching a collection of furniture inspired by the original pieces from his People’s Place store, but reinterpreted by five up-and-coming industrial designers from around the world. Designers include Americans O&G Studio and Debra Folz, Frenchmen Paul Venaille and Benjamin Tortiger, and Jonah Takagi from Tokyo. Each designer has created a seventies-inspired furniture piece incorporating denim, chambray or other signature blue fabrics. These unique pieces will be displayed and available for purchase from selected Tommy Hilfiger stores in Europe and Asia. Refer to our Soft Spot in the May 2014 issue of HL if you're looking for more denim inspiration.