The joyous freedom of a remote Eastern Cape beach – waves crashing, a little boy tossing a smooth piece of driftwood for his dog to fetch, sea salt on the wind and sage in the air …
Warm wafts of lemon that whisk you back in time to an African summer’s evening, lantern-light and laughter, clinking ice and a dipping pomegranate sun…
The hint on a breeze of a signature fragrance that makes you whip round looking for a familiar face on a busy Joburg pavement …
Our sense of smell is the most evocative of all.
Jo Malone brings fragrance into every corner of our lives, from linen sprays and scented candles, to perfumes, bath and body care – all designed to be used alone or layered in exquisite, unexpected combinations that conjure up new moments and beloved memories of times and places.
A childhood hobby of making her own perfumes from the flowers she found in her parent’s English garden developed into a life-long love of flowers and fragrance for Jo Malone. Working as a florist by day, as a 19-year-old she paired unusual ingredients in her kitchen at night, crafting simple and elegant cosmetics. When she sent a Nutmeg & Ginger bath-oil thank-you gift to clients, the steady stream of orders became a deluge. With her husband, Jo would go on to forge one of Britain’s most iconic brands.
In 2006, another great name in the world of perfumes, Estée Lauder, assumed stewardship of the brand, but the unfettered creativity of that little girl is still the hallmark of Jo Malone fragrances to this day – unexpected combinations that evoke emotions and precious memories.
Take Wood Sage & Sea Salt, the new scent launched in September 2014. Master perfumer, Christine Nagel says, ‘this fragrance is different. The sea air mixes with salty spray and the mineral texture of sand and rock. Like the scent of driftwood, it has a natural and fresh sophistication. A complex combination of wood and the sea is at its core. The feeling is of free-spirited liberty and joy’. Sounds like the scent of a summer holiday, doesn’t it?
We love Jo Malone’s philosophy of crafting a signature scent that epitomises the individual by layering or mixing fragrances from the different categories (citrus, fruity, floral, woody and spicy) to craft a scent that is uniquely yours – or the perfect gift for a special friend. If you love a woody unisex fragrance, try layering Wood Sage & Sea Salt with the iconic Lime Basil and Mandarin. If you’d like a more spirited scent mix Wood Sage & Sea Salt with Nectarine Blossom & Honey. Visit a Jo Malone boutique and let the Jo Malone Stylists guide you in the art of Fragrance Combining. There are stores in Johannesburg and Cape Town or follow the steps online to get a sense of the possibilities.
The faceted vessels containing the product epitomise the brand’s sophisticated simplicity, as does the elegant cream box with its black type and black grosgrain ribbon.
Jo Malone has changed the way the world uses perfume and layered our lives with enduring moments and fragrant memories.
Visit www.jomalone.co.za to find out more.