News and Trends, News and Trends

Rise of the Farmstagram


In the 2016 HL Trend Report, we named the Farmstagram a top trend to watch in the year ahead, and if you’re the sort who’s regularly daydreaming about a simple pastoral lifestyle, you’re going to want to keep your eye on this one.

The movement has seen a steady rise in bucolic images featuring grumbling tractors, new-born lambs, fields of grain and more on Instagram. It seems farmers everywhere are taking to the social media platform to document their daily agri life, and the Instagram community is loving it. In fact, these wholesome rural pics have become so popular, they’ve ultimately garnered their very own #farmstagram hashtag.

We’re assuming the craze has something to do with people’s growing appreciation for a down-to-earth, grounded existence that strips away the manic frivolity of city living. Aside from delighting the eye, the images also offer a window into another more wholesome world that the country mouse in many of us seems to crave.

With this in mind, we’ve gathered together 12 of our favourite Farmstagrams to feed the Old MacDonald in you – you can follow all the Igers below to get your daily dose of rural artistry.

sheep in the mist

Autumn's on its way

A photo posted by Ben Hole (@benjaminhole) on

country life collage

bounty of the harvest

a proud farmer

A real barn burner

Day three. Woke to this ? #farmstagram A photo posted by Matt Destry (@matthewcdestry) on

fields of gold

#fresh A photo posted by Tucker Taylor (@farmert) on

mary had a little lamb

A little over 7 weeks to go and we'll have these little fellas running about the place again #holeandsonslambing   A photo posted by Ben Hole (@benjaminhole) on

a curious cow

Check out the ears on Toot! She was so curious about the apple I was offering to her. #brownswiss #heifer A photo posted by Blue Pepper Farm (@bluepepperfarm) on

cultivating crops

making hay while the sun shines

pig heaven

I have let the piglets through into a different part of the wood, they'll love digging and rooting around in here!   A photo posted by Nathan Atkinson (@njatkinson1) on

a patchwork of bucolic beauty

Now Relax Breathe Repeat.... A photo posted by nicky baker (@therunningshepherdess) on