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The Little Toys That Aren’t

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Kudos to Ogilvy Jhb for their latest Topsy Foundation campaign which creatively highlights the effects of poverty on children in rural communities in Mpumalanga.

The Little Toys That Aren't is a virtual range of 10 makeshift toys crafted from litter and throw-away items, typical of the playthings used by children in these poorer areas. The dolls, cars, jewellery and even fairy wands can be purchased online, through a partnership with Spree and the proceeds go towards purchasing specialised educational toys.

Topsy

Topsy4

Topsy Foundation empowers communities to care for children affected by HIV/AIDS. To donate click here.