The Little Toys That Aren’t
Kudos to Ogilvy Jhb for their latest Topsy Foundation campaign which creatively highlights the effects of poverty on children in rural communities in Mpumalanga. The Little Toys That Aren't is a virtual range of 10 makeshift toys crafted from litter and throw-away items, typical of the playthings used by children in these poorer areas. The dolls, cars, jewellery and even fairy wands can be purchased online, through a partnership with Spree and the proceeds go towards purchasing specialised educational toys. Topsy Foundation empowers communities to care for children affected by HIV/AIDS. To donate click here.