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The Guild Group opens GUILD, a flagship design destination in the Silo District

GUILD Image Credit: Justin Patrick

On Wednesday 14 June 2017, The Guild Group opened their new venue with a bang. The multi-faceted destination includes a concept store, an in-house studio with its own range of furniture and the Southern Guild gallery, showcasing collectible, limited-edition design and art. ‘GUILD is a portal to the most inspirational and adventurous world of design, art and lifestyle in Africa,’ says CEO Trevyn McGowan, adding that the space will offer a concept-driven experience, selling bespoke items alongside contemporary and limited-edition furniture.

The Store

GUILD Image Credit: Justin Patrick

The Guild Group has collaborated with a hand-picked group of top creatives for GUILD Store in order to present a fresh and intriguing collection of must-have items. Under the guidance of Tammy Tinker, The Guild Group’s creative director, seasonal ranges will be developed with leading Cape Town manufacturers, using commissioned designs from selected visionary creatives – from fine art to fashion and furniture design – to generate limited-edition product ranges. At the launch, the shop featured covetable pieces by the likes of Andile Dyalvane, Conrad BotesJustine Mahoney, Porky Hefer and Rich Mnisi that have been transformed into exclusive accessories, fashion and homeware. Selected artists have also created unique and disruptive takes on the ‘I Love Cape Town’ T-shirt that are sure to become treasured souvenirs of a visit to the Mother City. Tammy says of the store's products: ‘We’ve identified brands that have beautiful design as their ethos, and have worked together to develop collaborative items unique to GUILD.’ She explains how Hope on Hopkins gin distillery is working with SKOON skincare to produce a face cream in its miniature bottles, while Laurie Wiid van Heerden has collaborated with Ceramic Matters to create beautiful, quirky paintbrush paperweights.

The Studio

GUILD Image Credit: Adriaan Louw

Situated alongside the store, the studio is led by Guild Group CCO Julian McGowan. Presenting the most important names in local, contemporary furniture design, including Gregor Jenkin and Dokter and Misses, GUILD Studio offers ranges that are relevant, original and an antidote to imported and mass-produced furniture. Says Julian, ‘We are inviting the customer to select pieces that have narrative and longevity, allowing them to curate their homes with personality and a viewpoint.’

The Gallery

GUILD Image Credit: Justin Patrick

Now situated on the far right of the newly launched space, Southern Guild gallery has moved from its previous Woodstock location. Already famous for spearheading the collectible design category in Africa, the gallery here will continue redefining design and art from the continent. The inaugural show celebrates the work of the gallery’s design heroes – stalwarts including Charles Haupt, Cheick Diallo, Conrad Hicks, Hamed Ouattara and Paco Pakdoust, who have made their mark on the African design landscape in the nine years since Southern Guild was established. Located less than 100 metres from the highly anticipated Zeitz Museum Of Contemporary Art Africa, GUILD is a ground-breaking addition to the Silo District and will no doubt become one of Cape Town’s must-visit cultural – and design shopping – destinations.