Starbucks has finally opened its doors in South Africa, with its first store in Rosebank, Johannesburg stylishly kitted out in inspiring interiors.
Taking references from the very first Starbucks store in Seattle, as well as the vibrant bustle of Rosebank, the store’s interiors offer up design by local artisans in a rich colour palette.
‘It signifies the start of our coffee journey in South Africa,’ says Taste Holdings CEO, Carlo Gonzaga.
Woven leather ceiling panels reminiscent of basket weaving, while a wooden sculpture of the Starbucks siren welcomes customers into the store.
A copper mural seeks to capture the neighbourhood’s energetic daily happenings, while the copper itself pays homage to the original Starbucks roaster in Seattle as it is a key material throughout.
Starbucks Opens its First Store in South Africa. “This store will not only offer amazing coffee and world-class customer service, it is a representation of our commitment to South Africa through its localized design,” said Carlo Gonzaga, CEO of Taste Holdings. Click the link in our bio for more photos and a video of the opening moment. #starbuckssouthafrica #starbucks #starbuckssa #opportunity #tobeapartner A photo posted by Starbucks News (@starbucksnewsroom) on
For the menu, local taste has also been carefully considered and customers can expect homegrown products like rooibos tea.
The new store is a must visit for coffee connoisseurs too as it offers an intimate tasting experience at its Reserve Bar of single origin, small batch coffees from all over the globe that are brewed using a variety of methods including the Syphon, Pour Over and Clover brewing system. All espresso beverages are made using the Black Eagle espresso machine.
African coffee bean producers are well supported too, with coffee sourced from nine different countries on the continent. Two of the first Reserve coffees are from Morambi, Burundi and Kaganda, Kenya.
Tasteholdings is also keen to support local communities and suppliers, and offers training and development for employees and partners through its Changing Lanes programme.
Pay Starbucks Rosebank a visit at the corner of Cradock and Tyrwhitt Avenues in Rosebank, Johannesburg.