Looking to trade in your old bicycle? Why not replace it with one of these colourful new Simple SAM bicycles. Simple SAM Bicycles (‘Simple’ refers to the simplicity of the bicycle and ‘SAM’ being an acronym for single speed, aluminium and mobility) is the latest South African brand delivering an on-trend quality product to those wanting to enjoy the simpler pleasures in life and the sense of freedom that only riding a bike can give. Markus van Niekerk, founder of Simple SAM, says we live in a time where more and more people strive to live a healthier and simpler lifestyle. ‘It’s time to get back to basics and really start enjoying the simple things in life. It can be as unfussy as getting on a bicycle and peddling. No destination, no goal. Just pedalling.’ The chic Simple SAM bikes are available in five colour combos (yellow, blue, red, black and white) and are currently retailing for around R4 599. To get a feel for what these bicycles are all about, head over to the Urban Eco Design Co pop-up store at RAD at Albans Square, 357 Jan Smuts Ave, Craighall Park, Johannesburg before the end of August. Alternatively, you can visit their Facebook page for more information.