Charlotte Stockdale, before a lucrative and extensive career in styling, fashion and publishing, grew up in a classic English country home with her French-Vietnamese mother and English baronet father, with holidays spent on Mediterranean islands. She brings that heritage to her contemporary aesthetic: an educated eye mixed with the insouciance of complete confidence; bang-on style elevated by impeccable taste.
With so many demands on her time, one wonders if she had it in mind when, at the launch of the Just Like Sunday candle range she designed for Jo Malone, Stockdale commented, ‘Life has run away with us, and it’s nice to stop every now and again and live in the moment – to light a candle and just be peaceful.’
As the style editor at the famous London fragrance house, her role, she explained, is to ‘offer my creativity where I feel it fits best’. She’d first encountered the Jo Malone range when a friend gave her one of the fragrances as a gift. ‘I remember receiving this ultra chic and rather distinctive box and wondering what it could possibly contain. It was Lime, Basil & Mandarin; needless to say I have been a devotee ever since. The fragrances are so innovative, with a certain authenticity and English elegance. I feel incredibly excited to be part of something so distinctive and stylish…’
‘As a stylist, I can see where we can be more textured and colourful, especially in relation to home and packaging. I see potential for new multi-sensorial shopping experiences that integrate smell, taste and sight and an opportunity for more interaction with customers.’
Enter her new range, the limited edition My Wanderlust. The water-colour-wash packaging is a complete departure for Jo Malone. Inspired by travel, the range of home scents is supposed to transport you to the yearned for places of your memories and the exotic destinations of your dreams.
Cardamom & Rose Home Candle reminds Stockdale of a Vogue shoot she did on the slopes of the Atlas Mountains, Box Hedge Square Scent evokes the fresh-green clippings of her childhood, Night Jasmine & Oregano Linen Spray & Travel Bag conjure holidays in Corfu, Lime Basil & Mandarin Deluxe Diffuser – a Caribbean breeze at sunset, and Acacia & Honey Deluxe Soap bring to mind her husband’s birth place, Australia. Each is sure to have different associations for every individual.
See where they take you – Jo Malone My Wanderlust by Charlotte Stockdale will launch in January 2015 at the V&A Waterfront in Cape Town and Hyde Park in Joburg.
This limited edition range is exclusively available in Jo Malone V&A Waterfront and Hyde Park.