If you’ve ever had any doubt that South Africa has the power to be a real international trend-setter, surely the fact that WGSN, the global trend authority for fashion and the creative industries, has just opened its Africa head office in Cape Town will convince you.
Though the trend forecaster has been operational on the continent for some time already, the launch of an office in the Mother City reflects its recognition that there’s enough exciting innovation happening here to warrant a physical presence.
‘Africa is a hub of creativity and full of growth,’ says Jose Papa, the CEO of WGSN. ‘The investment in our first office in Africa signals our belief, as the world’s leading trend forecaster, that Africa will play a bigger part in the future globally.’
We’ve already seen many local designers and artists receiving acknowledgement on the world stage of late, so hopefully this marks the start of a new age where instead of following global movements, international trends are actually originating on home soil.
The office is based at Inner City Ideas Cartel, one of Cape Town’s hippest working spaces, and we can’t think of a more appropriate place for a company that’s all about being one step ahead of the rest.
To find out more about the services that WGSN offers, visit wgsn.com.