design, News and Trends, News and Trends

sa women making it big in design

Antonia Steyn

The migration of Cape Town's new V&A Silo district is being led by a group of pioneering women who're setting the scene for a bold new vision. Here, we get to know three of these trailblazers who certainly point towards the fact that the future is female.

Marissa Pretorius of Opus Studio

women in design After studying at the Stellenbosch Academy of Design & Photography, Marissa Pretorius got her BA applied degree in 2006. She spent four years working in the advertising industry before deciding to turn her attention to floristry, starting her own company, Opus, in 2011. The following year, Opus won the title of Best Newcomer at Decorex, and in 2013, it opened up its own brick-and-mortar shop, which is now in the Silo district. Specialising in hanging gardens, flowers and any plant-related designs, Opus found its niche in its signature potless garden' that are inspired by Japanese moss balls called kokedama, and is now undeniably one of the most popular florists in all of Cape Town.

Kirsten Goss of Kirsten Goss Jewellery

women in design Also a Stellenbosch student, Kirsten Goss got her Fine Arts degree in Jewellery Design and soon after travelled to London, where she worked and designed for leading fashion jewellery house Erickson Beamon. In 2002, she broke away and started her eponymous label in the UK, where she opened her flagship store in 2005. After returning to South Africa, Kirsten opened three more stores in Cape Town, Joburg and Durban, with a new offering emerging in the Silo district this year. Her jewellery is now so popular that her fans include celebs like Sarah Jessica Parker and Rosamund Pike, and she even designed pieces for Prince William and Kate Middleton's wedding, showing that hard work and a brilliant eye for design can take a small-town girl very far indeed.

Tammy Tinker of The Guild Group

women in design The creative director of The Guild Group, Tammy Tinker is very familiar with the design world. As a young girl, she became fascinated with fashion and its seasons, and by the age of 19, she travelled to London and became beauty legend Alessandra Steinherr's assistant. Since then, she has been style director for Superbalist.com and creative director for Cape Town store Merchants on Long, and is now right at home playing a pivotal role at GUILD, one of the leading promoters of African design. Save