When Plantation Shutters needed to build a new exhibition stand recently, they called in Sam Lurie from Sprout Design, and together created a cleverly designed ‘exhibition pod’ from a repurposed utilitarian high-cube shipping container.
Most of the sides of the container are now ‘filled in’ with Plantation Shutters products, and the high-end interior furnishing scheme was created by Yvonne O’Brien of The Private House Company, with wooden flooring by Eco Oak Flooring. The resulting ‘living room’ space makes the pod a really smart showcase for Plantation Shutters’ attention to detail and innovation in design.
‘This is something we have wanted to do for a long time,’ says Briggie Kirchmann, marketing director of Plantation Shutters. ‘Although rooted in the most meticulous manufacturing standards, our brand is all about being on-trend and topical.’
Container Rental and Sales supplied the ‘shell’ for the new stand, which is 6m long, 2,4m wide and extra tall at 2,89m. (Container Rental and Sales has worked on a number of interesting such projects lately, ranging from the art-gallery container for Pigcasso the Painting Pig to computer labs.)
The Plantation Shutters custom container’s outings have already included the Johannesburg edition of the Homemakers Expo in February – where one visitor even wanted to purchase the container as it was, as a gin bar for his upmarket home – as well as Decorex in Durban and Cape Town.
If you haven’t had the pleasure of experiencing this innovative piece of local design yet, there’s still time – at the end of this month, it’s going to be part of Design Joburg featuring Rooms on View and will also be on show during the House and Garden Show in Durban from 29 June to 8 July as well as Decorex Johannesburg in August and the Cape Town Homemakers Expo.
‘This was such an exciting project to work on,’ says Kirchmann. ‘Time pressure meant that our design had to be simple, and I believe that it’s ultimately this simplicity, the height of the cube and the inherent structural details of the container we’ve left exposed, that allows the structural beauty of the container to shine through.’
For more information and further products visit plantation.co.za.