News and Trends


Have you heard? Woolworths have teamed up with Grammy Award-winning musician, record producer and philanthropist, Pharrell Williams, to make a difference in people's lives and to help our precious planet. This is a first for a South African retailer, with Pharrell's role as Style Director. This amazing team will collaborate across many projects with a strong focus on sustainability.

'Pharrell is a global icon for social cohesion, advancement through education and environmental awareness – these same values lie at the heart of our business and form the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet,' says Ian Moir, the CEO for Woolworths Holding Limited.

The Woolworths Good Business Journey, which was launched in 2007, is a commitment to ethical trade, sustainable farming and production methods, and social responsibility, and it's what brought this awesome partnership together.



Want to get involved? It's easy! Woolworths tells us how:

CREATE WITH US: Sustainable T-shirt Design Competition

Woolies has collaborated with Bionic Yarn®, a company that creates fabric out of recycled plastic waste, to create a range of limited edition, sustainable t-shirts. Design students are invited to create and submit designs for these t-shirts that celebrate sustainability. Pharrell will select his favourite designs and these will be produced and sold in Woolies stores nationwide. Winners will each receive R25 000 in prize money.

GIVE WITH US: Raising over R100 million for education

Pharrell and MySchool will be calling on customers to help us raise R100 million for schools in need across South Africa through swiping their MySchool MyVillage MyPlanet cards. The more you swipe, the more you donate – the more you make a difference to schools around the country. Signing up for a card is easy and free – and you get to choose which schools benefit.

SING WITH US: Share the stage with Pharrell

School singing groups are invited to practice their songs and get ready to compete to win the once-in-a-lifetime opportunity to perform live alongside Pharrell Williams in front of the whole country during his MySchool concert tour of South Africa. Entrants will be shortlisted and chosen personally by Pharrell to appear alongside him on stage in September as part of an exclusive concert for WRewards Members only.

WIN WITH US: See Pharrell live at a private concert

If you’re not a Woolies’ WRewards or MySchool cardholder, now is the time to sign up. Members stand the chance to win a ticket to an exclusive, one-night-only private Pharrell Williams concert, exclusively for members. The only way to get a ticket to this one-night-only event is to be a Woolies WRewards / MySchool / Credit cardholder.

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