The black and white adidas Original Samba sneaker is back
When adidas Originals South Africa decided to bring back the Samba sneaker, one of the most beloved silhouettes in the brands history, they turned to SA’s hottest photographer and influencer: Trevor Stuurman. Together they created a campaign that draws inspiration from South African grass-roots soccer culture.
With its top-quality, signature design and comprehensive range of colours, Le Creuset is one of the most covetable and well-known cookware brands. Marketing and managing a product this big takes a lot of skill. We caught up with Jamie Paine, head of marketing and retail at Le Creuset South Africa, to find out what her job entails.
1. How important is it – apart from sales, marketing and product offering – for a known brand like Le Creuset to stay on trend?
Le Creuset is famous for the beauty and functionality of its cookware, however, there is also a strong lifestyle element to its products. For this reason, we feel