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millennial pink is taking over the colour waves

millennial pink Image credit: Instagram captures from left to right by @blueetbleu, @andrea_sopranzi and @lolaboutique.

Although colour trends come and go, Millennial Pink is here to stay. If you've scrolled through your Instagram feed recently there's a good chance you've spotted it being used in fashion, design and even architecture. As New York magazine's The Cut points out, it's not a new colour – it's been popping up since as far back as 1767 when Jean-Honoré Fragonard presented 'The Swing', a painting that depicts a beautiful maiden dressed head to toe in the hue, and 1968, when Mexican architect Luis Barragán – who reportedly had his cook prepare him entirely pink meals – completed the candy-coloured Cuadra San Cristóbal. From hair colour to interiors - think Wes Anderson's The Grand Budapest Hotel - the second half of 2016 is when Millennial Pink really started to take off, becoming a full-on obsession in 2017.
millennial pink architecture A splash of millennial pink in Pesaro, Italy. Image credit: Andrea Sopranzi.

Not just one colour on the wheel, Millennial Pink embraces a range of shades including Rose Quartz and Candy Pink, and could even fall somewhere between peach and beige. Says Véronique Hyland of The Cut, 'It’s ironic pink, pink without the sugary prettiness. It’s a non-colour that doesn’t commit, whose semi-ugliness is proof of its sophistication.' Interior architect Sanna Wåhlin also notes that, unlike more vibrant shades of pink, it is free from girly-girl associations, making it appealing to a wide range of people.
millennial pink installation Designed by Marc Ange, this pink bed and matching leaf canopy became the most Instagrammed installation at Milan Design Week. Image credit: Dezeen.

It's certainly far from the saccharine-sickly pink that's been famously associated with products for women, and its androgyny has only added to its popularity - it might even become the 'new neutral'. As Véronique notes, 'we're in a moment of ambivalent girliness' – and still allergic to the pink that was deemed so forcibly 'girly' in the past, the new generation of millennials are choosing to embrace the not-pink pink that challenges and provokes, while still being highly aesthetically-pleasing.
millennial pink museum of ice cream LA's new Museum of Ice Cream is saturated in Millennial Pink. Image credit: Jennifer Chong.