millennial pink is taking over the colour waves
Posted: 10 May 2017
Image credit: Instagram captures from left to right by @blueetbleu, @andrea_sopranzi and @lolaboutique.Although colour trends come and go, Millennial Pink is here to stay. If you've scrolled through your Instagram feed recently there's a good chance you've spotted it being used in fashion, design and even architecture. As New York magazine's The Cut points out, it's not a new colour – it's been popping up since as far back as 1767 when Jean-Honoré Fragonard presented 'The Swing', a painting that depicts a beautiful maiden dressed head to toe in the hue, and 1968, when Mexican architect Luis Barragán – who reportedly had his cook prepare him entirely pink meals – completed the candy-coloured Cuadra San Cristóbal. From hair colour to interiors - think Wes Anderson's The Grand Budapest Hotel - the second half of 2016 is when Millennial Pink really started to take off, becoming a full-on obsession in 2017.
Designed by Marc Ange, this pink bed and matching leaf canopy became the most Instagrammed installation at Milan Design Week. Image credit: Dezeen.It's certainly far from the saccharine-sickly pink that's been famously associated with products for women, and its androgyny has only added to its popularity - it might even become the 'new neutral'. As Véronique notes, 'we're in a moment of ambivalent girliness' – and still allergic to the pink that was deemed so forcibly 'girly' in the past, the new generation of millennials are choosing to embrace the not-pink pink that challenges and provokes, while still being highly aesthetically-pleasing.