There’s a new colour about to explode on the decor and design scene. Marrs Green, a friendly teal-like shade, has been announced as the ‘World’s Favourite Colour’ following a study conducted by paper company G.F Smith. The online survey invited more than 30 000 people across 100 countries to select their favourite hue out of the rainbow of shades and tones presented to them. These results were then collated, revealing Marrs Green as the overall winner.
Inspired by the landscape surrounding Scotland, the colour was created by a UNESCO worker from Dundee, Annie Marrs, who is also the colour’s namesake. The shade was chosen to mimic the rich blue, grey and green tones that ‘dance’ on the River Tay. ‘That deep green hue with a tinge of blue has always been a favourite of mine,’ she says. On winning, Annie travelled down to Hull, 2017’s UK City of Culture, for the announcement, which involved an explosion of Marrs Green paper helicopters over the streets. In celebration, a pop-up shop is also selling a range of iconic British products that have all been customised in the winning shade.
Much like Pantone‘s Colour of the Year, Greenery, Marrs Green points to our need to reconnect with nature. ‘As the contemporary condition of “nature deficit” rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the colour green,’ editor of Pantone’s Viewpoint Colour magazine Caroline Till comments. ‘In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquillity of green and its association with the reassuring certainty of nature’s cycles.’