News and Trends

Marcello Serpa


Marcello Serpa, the creative genius behind global flip-flop brand Havaianas’ fun and innovative campaigns is heading to Cape Town in February to speak at this year's Design Indaba conference. Brazil’s most awarded art director, and winner of a lifetime achievement award for his contribution to advertising in 2008, Serpa and his agency AlmapBBDO have been creating Havaianas' signature quirky and colourful campaigns for the past 17 years. For more information about Marcello Serpa and his work, visit designindaba.com/profiles/marcello-serpa. Text Lauren Gormley