Items to love, News and Trends

Jo Malone's New Cologne

Sumptuous, sought-after scents are the specialty of the Jo Malone brand, and their latest range of fragrances doesn't disappoint. The London Blooms Collection for women, which will launch in March, is a celebration of the expressive art of gardening through scent. Each cologne is deliberately made up of an unconventional selection of notes and is designed to evoke emotion, nurture memories and act as a medium for personal expression. Just like a carefully cultivated English garden. The range includes three refreshing fragrances: Peony & Moss, Iris & Lady Moore and our personal favourite – White Lilac and Rhubarb. The latter is a floral explosion of unexpected yet complementary contrasts, combining the gentle aroma of white lilac with the sharp-sweet smell of rhubarb. Added to this interesting mix are hints of rose and wafts of summery heliotrope. But this cologne appeals to more than just the sense of smell – pretty packaging and presentation have always been an important part of the Jo Malone brand. Like the others in the range, the glass bottle that houses this fragrance is bedecked in delicate botanical illustrations complete with a feminine bow. The fabulous attention to detail, on every sensory level, makes this stunning cologne a covetable scent for the season. The London Blooms Collection will be available at Jo Malone boutiques in both Jo’burg and Cape Town at Hyde Park, Stuttafords Sandton, Stuttafords Eastgate and the V&A Waterfront. For those outside of these cities, Jo Malone Express will deliver nationwide to your door – just call 0800-005-526. Each 100ml cologne in the collection retails for R950. Text: Dayle Kavonic