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Item of the day: Swatch Rankin watch

London-based photographer Rankin is renowned for many things. Portraits of celebrities. Displaced individuals in the Congo. But never before has he transformed watches into artwork. Rankin has joined forces with this popular Swiss watch manufacturer to create eight exclusive watches for the Swatch and Art collection. Rankin wanted to design something new and playful, choosing the human eye as the subject matter to inject some humour into the work. He shot the Eyescapes series a few years ago which showcased an extreme close-up of eyes, and has now incorporated these photographs onto watch faces for a show-stopping effect. Five of these watches are part of a limited edition, while the other three are unlimited and available separately from Swatch stores nationwide. The Rankin watch retails at R539. Swatch