When adidas Originals South Africa decided to bring back the Samba sneaker, one of the most beloved silhouettes in the brands history, they turned to SA’s hottest photographer and influencer: Trevor Stuurman. Together they created a campaign that draws inspiration from South African grass-roots soccer culture.
The partnership with Stuurman is a continuation from the ‘adicolor’ launch, which began in January 2018. This time round the campaign features Samba, the minimalist black-and-white sneaker first released in the 1950’s as an indoor soccer model. It embodies an anti-hype attitude while being a fashion staple and streetwear essential simultaneously.
In addition to Stuurman, the campaign also features photographer Uno Gondo and digital curator Lindiwe Ngubeni. They created images that celebrate the history of Samba and where it is now. The result? A portfolio of eclectic images that put Samba OG at the forefront, with the newly launched women’s-exclusive Samba Rose silhouette and playfully fresh adicolor apparel.
For Stuurman, it was important to bring the campaign back home to Africa. To achieve this, he decided to us the iconic handwoven Kente cloth from Ghana – representative of time, technical skill and heritage – as a backdrop. Like soccer, the cloth brings people together in an authentic and celebratory way.
When highlighting the Samba, Gondo’s style plays with the parallels between the hustle of grass-roots soccer players and up-and-coming creators in South Africa . This is achieved by giving the sneaker a bold contemporary treatment and more feminine context within the Samba Rose. Ngubeni ties it all together with her iconic, yet understated style by championing the Samba Rose iteration.
The Samba OG retails for R1499 while the Samba Rose retails for R1599. Both silhouettes are available at adidas Originals stores, adidas.co.za and select retailers.