The new Gucci Garden in Florence showcases Gucci’s decor line
Decor gets a Gucci makeover
When Gucci released its first homeware collection midway through last year, we thought we couldn’t love the Italian fashion house more – but Gucci has surprised us once again. The reopening of the newly curated Gucci Museo in Florence’s historic Palazzo della Mercanzia introduced the world’s most covetable gift shop. ‘I wanted to buy something walking through it just now, because I worked on all these things on my iPad and now they’ve come alive,’ Gucci designer Alessandro Michele told Vogue.
The museum has honoured Gucci’s history from its beginnings in 1921, and now the Gucci Garden store on the ground floor showcases Michele’s flair for retail innovation. On offer will be exclusive Gucci items, from ceramics and chairs to all sorts of decor. ‘It’s not serious! I mean, this is not Colette. It’s completely different. It’s not pretentious, it’s just to have fun,’ emphasises Michele. Despite this cavalier attitude, customers have been queuing up outside the store just to see the beautiful shopping experience that’s been created.
A Gucci experience for all
Together with the concept store and museum, the three-storey Gucci Garden also features a restaurant. At the helm is three-Michelin-starred chef Massimo Bottura of the famous Osteria Francescana in Modena. Expect Italian classics like Parmigiano Reggiano tortellini, pork buns and mushroom risotto. We expect the food to be as tasteful as the fashion (and decor, now, too).
The new Gucci Garden is a space where food lovers, fashion followers and decor aficionados can gather. ‘It’s more like a bazaar; I love the variety of different things that are combined in an authentic and spirited way. I am very happy, I had fun setting it up and I think you can feel it’s a lively place. It’s a museum that is not a museum,’ said Michele at a preview of Gucci Garden. History and art is thrown into the mix, making it the ultimate culmination of all we love about Italy… and Gucci.