If you’re a fan of BOS ice tea and its bold design aesthetic, you’ll likely remember that the brand named graphic design student Kayleigh Garrett the winner of its 2015 Design A Can competition at the end of last year. Now, after a bit of a wait, the limited edition can is just about ready to go on shelves so we can all appreciate the victor’s powerful visual work.
The aim of the contest is to give aspiring designers the chance to showcase their abilities, and in 2015 it was opened to entrants from both Africa and Europe. A star-studded judging panel that included Dutch Editor-in-Chief and co-founder of Frame Publishers Robert Thiemann, local fashion and photography guru Trevor Stuurman, 100% Design curator and former ELLE Decor Editor Cathy O’Clery, BOS founder Grant Rushmere and others picked Kayleigh’s design over 1000 other entries for its very basic but bold aesthetic that blends well with the brand’s philosophy.
Inspired by the pattern of the veins on bamboo leaves, her composition is both stark and full of energy, a real-eye catcher. It will adorn 200 000 cans of BOS’s popular Yuzu flavour and will appear on shelves in stores across the country in May 2016.
To mark the launch of these new cans, BOS will also host an exhibition on 2 June 2016 (First Thursday) at 99 Loop gallery in Cape Town that showcases Kayleigh’s winning design as well as the entries of some of the other top finalists. A show will also take place in Johannesburg, but the date and venue are yet to be announced.
To celebrate this all, BOS teamed up with brilliant local artist Laura Windvogel, known by most as Lady Skollie, to put together an official campaign video. Watch the clip below.
Keep an eye on bosicetea.com to find out more.