News and Trends

Glade Competition

Leading home fragrance brand, Glade, is running an exciting competition that really allows creatives to let loose and combine their love of inspiring scents and interiors. The competition is based on the idea of what defines a room - its colours, design, textures and, very importantly, the scent. If you're an aspiring decorator or designer - with plenty of imagination - then this is for you. Glade is calling on talented individuals to select one of their six lovely scents that will be the driving force behind a fabulous room design. The aim is that the design echoes the same feeling embodied by the fragrance. The room can be any interior space, from a lounge or bedroom to an office or kitchen, and there will be a virtual budget of R20 000. Whatever you decide on, the key is to reflect the essence of the chosen fragrance in the room's decor and design. 'More and more interior decorators are recognising that fragrance is just as important as furnishings and lighting to a room’s decor to ensure that a house becomes a home', says Glade's Marketing Manager, Michelle Cloete. 'It can also serve as inspiration for the theme and style of a space. Glade offers an array of premium quality, lasting and inspiring scents such as Morning Freshness, Floral Perfection, Harmony, Lavender, Clean Linen and Falling in Love to add this element', she explains. Ultimately, six winning rooms will be chosen that best encapsulate one of the Glade scents. These winners will get extensive coverage, including being featured in the print media and on TV, while there will also be life-size recreations of their designs that will be displayed at the Glade Sensorium, for several live audiences to see. In addition, the overall winner will receive a fantastic R20 000 cash prize! Entries are now open and close on 12 October 2012. To enter the competition or for more details, visit inspirationalfragrances.co.za. You can also visit their Facebook page or follow @Glade_SA on Twitter to stay updated... Kitchen photo credit: Jac de Villiers