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Eye-catching Africa on display


Egg Designs' stand at last year's 100% Design South Africa. The local design superstars will be back again this year.

When we think of Africa, we think courage, diversity, creativity and power: qualities aptly reflected in the tone for this year’s 100% Design South Africa, taking place at the Gallagher Convention Centre in Joburg from 5 to 9 August 2016.

Well-known branding agency Deep Design is responsible for this year’s look and feel, which brings together bold patterns, vivid colours and geometrical shapes that are reminiscent of traditional African masks and the art of African pattern-making.

100designPicture Africa featuring Thandiwe Muriu and Hassan Hajjaj A corner of The Picture Africa exhibition. This scene features the work of Thandiwe Muriu and Hassan Hajjaj.

100% Colour, which is presented by Plascon in association with House and Leisure, is the attention-grabbing main feature awaiting guests in the foyer. Cathy O’Clery, 100% Design South Africa’s programme director, explains that 'the concept is to explore the use of colour in design across the continent' with reference to the four compass directions and corners of the continent.

Remaining with the pan-continental theme, the show will exhibit the newest works by some of Africa’s most talented creatives. The Handmade in Swaziland exhibition returns to showcase Swaziland’s finest handmade goods, while other attractions include the Picture Africa fabric and photography exhibition and digitally printed collaborative patterns masterminded by O’Clery herself.

100designHandmade by Swaziland featuring Gone Rural The Handmade by Swaziland display featuring products from Gone Rural

South Africa’s premier design show also offers a vast number of opportunities for both design professionals and the public alike. Local architects and interior designers have already become involved with exciting projects outside the borders of South Africa. Moreover, this is the ideal go-to place to source products for your own projects.

100% Design South Africa will be open daily from 5 to 9 August 2016 between 10am and 6pm, with an exclusive trade-only morning happening until 1pm on 5 August. Everyone can join thereafter. Visitors need just one ticket to gain entry into both 100% Design South Africa and Decorex Joburg, and can buy tickets at ticketpros.co.za.

100designLongPodStyledHR The Long Pod light by Willowlamp, another high export demand designer from Africa.

Visit 100percentdesign.co.za or email 100percentdesign@ThebeReed.co.za for more information.

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