In keeping with its passion for film and storytelling, Nespresso brought a unique experience to this year’s Cannes Film Festival.
As part of the Nespresso Talents 2016 competition, the premium coffee brand encouraged filmmakers across the globe to enter short three-minute films based on the theme “Explore your Extraordinary”. All languages and genres were welcome, with the only specification being that the movie be shot in a vertical format.
This unusual format forced filmmakers to break with tradition, change their perspectives and explore the way many audiences are now watching film on their phones.
Twenty entries were shortlisted and the three winners were announced at the Cannes festival. We have to say, we’re impressed with the powerful creative approach taken by the victorious entrants as well as the strong design element rendered by the unconventional vertical presentation.
Watch the winning films below and let us know what you think.
An Ordinary Life by Lidia Sheinin
Lidia Sheinin, an engineer turned filmmaker from Russia, explored the technicalities of the vertical theme with her ordinary life as the subject.
Decollo Verticale by Italo Draperi
Italian video editor Italo Draperi explored the rhythm of our everyday working routines and the events that shake them up.
Scars by Fran Najera
Spanish filmmaker Fran Najera chose to explore the emotional scars we are left with after life experiences and how they affect us.
See the other shortlisted short films at nespresso.com.