With the launch of essie‘s latest nail colour collection, its Founder and Global Creative Director Essie Weingarten referred to a new trend of this season’s women practicing ‘Stylenomics’. She said, ‘To look like a million bucks without blowing the budget, women are opting for eternally chic essentials that will stand the test of time.’ So turn a blind eye to austerity measures and don one of these new exciting shades from the range:
- Miss fancy pants — refined, chic greige
- Recessionista — millionheiress magenta
- Stylenomics — on the money opulent green
- Head mistress — bold, take-charge red
- Don’t sweater it — warm and cozy mauve
- Skirting the issue — slinky and subversive burgundy
The fresh hues will no doubt spruce up any outfit, whether you’re kicking back over weekends or heading to the office. Naturally, one of our favourites is the green ‘Stylenomics’ shade, demonstrating a continued interest in this colour palette, following the announcement of emerald as the 2013 Pantone Colour of the Year. HL‘s Editor Naomi Larkin is also sporting the hue in this month’s Easy Living issue, where she wears a beautiful green Mary Katrantzou dress from Studio 8. As essie sums it up, ‘Let’s stop skirting the issue: Style continues to be a must these days, but I say become a recessionista! Just take control like a head mistress and apply your smart and savvy stylenomics. Our new Fall colours will have people saying, ‘Well isn’t she a miss fancy pants!’ But don’t sweater it — chic pleasures like these shades will bring you joy all season long…’ Having launched in South Africa last month, you can now find these must-have colours at all major pharmacies and Clicks stores countrywide. For more information visit essie.co.za or call 011-447-0659/3. The Fall range retails at R100 each.