edit[ed] pop-up store
Posted: 20 December 2012
Wanted magazine editor, Gary Cotterell, chats to us about the publication's latest foray into retail at Cape Town's Taj Hotel. Can you tell me a little about the concept behind edit[ed]? One of Wanted magazine's key focusses is on supporting the finest local design, art and artisanal produce. We also have a selection of 25 reviewed titles from our holiday reading list. Why a pop-up store? The idea with a pop-up allows you to literally pop something up that is exciting, conceptual and that can evolve over time but without the usual huge cost of setting up a conventional retail space or being bound to one space. Why was the Taj Hotel selected for edit[ed]? We have done a few exciting happenings with the Taj so when MD Michael Pownell offered the retail space that had just been vacated, I jumped at the opportunity. He wanted to create something fresh for the space, something other than the expected curio store, and to potentially attract a new audience to the hotel. What can shoppers expect from edit[ed]? We are adding new items every week. Featured product includes tables by Gregor Jenkin; a beautiful chest of drawers by James Mudge and hand painted ceramic platters by his sister Lucinda Mudge; gorgeous totes and wallets from luxury leather designers Quamta; jewelry from Tinsel; Marchand van Tonder and dolos inspired rings by Ivka Cica; art works by artists such as Michael Taylor, supplied by whatiftheworld gallery; pot stilled brandy from Jorgensens, best MCC selection; olive oil from Ardie Bardenhorst; a huge bronze ape booze cabinet by Bronze Age; Essie Letterpress stationery; wallpaper by Christopher Jenner; walls painted lovely 'Chalkboard' by Plascon; lights and hands bound notebooks by Lunetta Bartz of MAKER; homeware by knit ware designer Laduma; hats from Babatunde; and tea and candles by Yswara. How were products chosen? All selected by me from some of my favorite local stars. What has the response been to edit[ed] so far? The response has been very positive but it has been quite something getting used to retail. Do you have any plans for future pop-ups? This space will continue to evolve but the focus for season is on local. We have three high tea experiences this week with luxury African tea brand Yswara owner Swaady Martin-Leke. They take place at 3pm this Wednesday, Thursday and Friday. edit[ed] will be open in the lobby of the Taj Hotel, corner Wale Street and St George's Mall, until the end of January, 2013. For more information visit atlargewithwanted.tumblr.com.