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cucumber trade: with Hendrick's Gin it's a thing

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At first thought, a cucumber is a simple food item. But it has the ability to turn an ordinary G and T into a better drink with enhanced flavour. This is something Hendrick's Gin knows well, thus they have decided to honour the humble cucumber by creating their very own World Cucumber Day, which will fall on 14 June 2018.

Shaun Stemmett, brand manager for Hendrick’s Gin South Africa, explains that the factor that really sets their product apart is the their array of inspired and unusual botanical infusions and instillations – most notably and marvellously, the cucumber. This makes a slice of the green garnish the perfect finish to a Hendrick’s cocktail. Not only does it act as a flavour enhancement, it also provides opportunity for expressive experimentation in shape and size that is sure to please the eye as well as the palate.

As World Cucumber Day approaches, Hendrick's Gin are doing something unusual to celebrate their unusual and unique flavour that is a result of the cucumber: they are hosting a Cucumber Currency Exchange. For a period during June, Hendrick’s Gin will recognise the true value of the cucumber by transforming the versatile green fruit into exchangeable monetary units in celebration of World Cucumber Day.

Hendrick’s has partnered with 20 bars across the major provinces in South Africa, who will be participating in the Cucumber Currency Exchange. The bars will accept bona fide cucumbers of any species as currency in exchange for a refreshing Hendrick’s Gin and Tonic. The exchange will be limited to the first 30 patrons from 6 pm onwards every day from Tuesday,15 May to Thursday,14 June.

Here are the participating bars:

gauteng

  • Life Grand Waterfall
  • Life Grand Mall of Africa
  • Life Grand Mall of the South
  • Life Grand Hazelwood
  • 011 Baron
  • Tonic
  • Social on Main
  • Carbon Bistro
  • Le Bouqeria

western cape

  • Life Grand V&A
  • HQ/Roast n Co
  • The One & Only
  • Cause and Effect
  • Orphanage

kwa-zulu natal

  • 14 on chart well
  • Fabrica
  • Stretta Cafe

For more information on participating venues, follow Hendrick’s Gin South Africa’s social media channels.