Yes, the 1970s look is back in a big way. As we highlighted in our 2016 Trend Report, we’re seeing a growing number of designers draw on the craft-conscious, bohemian side of this period to inform everything from fashion and flooring to textiles and décor.
Because it’s a trend that appeals to the wistful parts of us, we reached out to local ‘70s child Heather Moore, whose Skinny laMinx fabrics and designs radiate with the energy of the era, for her insight. Here she talks about the movement, names some of her current favourite ‘70s-inspired products and offers tips for anyone looking to cultivate this carefree aesthetic at home.
Why do you think the 1970s look is making a comeback?
The ‘70s had an exuberance that is, perhaps, the necessary antidote to all the restrained black and white Scandi interiors we’ve been seeing lately. Also, jumpsuits and stack shoes are so nice to wear!
How do you see the trend manifesting in décor and homeware?
For examples, you just need to look to the work of the master of the best of the ‘70s, Jonathan Adler – he’s been channelling the pop-chic vibes of his childhood into his maximalist approach to decorating since 1994. Although a lot of his signature style has a glam edge, with plenty of gleaming brass, polished Lucite and high-gloss plastics in the mix, the handmade, crafted aspect dear to this era comes through strongly in his knotted wall hangings, rugs and studio pottery.
Do you think the look has to be glitzy and loud, or is there a lot more to this trend than that?
The bohemian look, which is all about Berber rugs, Moroccan throw pillows, trailing spider plants and fiddle leaf figs is straight from the ‘70s, as is the Hollywood Hills conversation pit, all in white flokati (handmade shaggy wool). So no, it doesn’t all have to come straight from the Nova advert on the telly.
What tips do you have for anyone who’s looking to easily and affordably give their living space a 1970s vibe?
Try some trailing indoor plants teamed with a flokati rug, an oversized paper ball lampshade and a couple of giant beanbags. Google ‘macramé tutorial’ [we’ve included one below] and knot yourself a striking woven wall hanging to display next to your guitar, propped up next to a fiddle leaf fig. Paper the entire guest bathroom in large floral wallpaper or paint a colourful pop art swoop up the wall and across the ceiling. Accessorise with a lush fern on the windowsill, and you’re done.
And for anyone who’s looking to do a more extensive 1970s makeover?
I’d propose excavating a fabulous conversation pit, all in white, with vibrant kilim cushions, bagged brick walls and a spectacular Arteluce chandelier. Complete the look with an Afghan Hound or two to pad about on the slasto crazy paving.
What are your five favourite 1970s-style products right now?
1. I would love a giant Sputnik chandelier from Jonathan Adler to set the tone.
2. I love the scale of the pattern and the shaggy texture on the Todd Loveseat from Weylandts.
3. My imaginary Afghan Hounds would love this flokati beanbag from Vetsak.
4. I’m crushing on a spectacular made-to-order macramé wall hanging from House of Grace Design.
New range of tapestries coming to @superbalist soon A photo posted by HOUSE OF GRACE (@houseofgracedesign) on
5. Any of the unusual ceramics, lamps and furniture at C20 Galerie, which just opened in the Bo-Kaap.
What’s Skinny laMinx doing on this front?
I grew up in the ’70s and that late mid-century look has always hit the spot with me, so I’d say we’ve been ahead of the trend for a while. The Skinny laMinx palette draws strongly on colours from that era, so putting together a ’70s-inspired colour group is super easy to do.
Flower Fields is a large-scale floral print that brings to mind fabulous bedroom curtains with a matching bedspread to boot! Our Bowls print ticks all the pop-tastic boxes (especially in the persimmon colourway) – it makes spectacular wallpaper too, made and fitted by Robin Sprong Wallpapers.
We shot the ZigZag and Fronds prints from our ‘Paradise is Here’ collection with lush ferns in macramé hangers, and that look worked really well. Both the Fronds print I just mentioned and our Block Circle print are zingy on the eyes, worthy of any ’70s pop art poster.
Our upcoming collection in 2016 is very much inspired by California modern architecture and style, so we’re happy to see that the trend has caught up with us at last!
To see more of Heather Moore’s popular fabric products, visit skinnylaminx.com.