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Africa Time by Demode Designs

Text: Nadia van der Mescht  The Africa Time clock from Durban based Demode Designs is quirky, with an essence of cool that can only be achieved through well thought out design.  Its shape, mechanical working and aesthetic are smart, to put it simply.  Designer, Sheldon Kennedy has taken the die cutting trend and created something exceptionally functional, with a keen focus on aesthetics.  The clock is made from Birch Ply and the attention to detail is impeccable. A small hinged flap allows for easy access to the mechanism and battery, while adding a design element that is superbly thought out.  The tripod style legs are angled and provide the clock with an almost retro touch, yet distinctly modern feel at the same time.  Object d’ art in its finest form. The Africa Time clock by Demode Designs is available at Fat Tuesday  in Kloof for R220 or get in touch with Sheldon directly place an order or to see more of his innovative designs.