We’re long-time admirers of EDUN, the ready-to-wear sustainable fashion and accessories brand with an ethically centered mission. With a focus on sourcing production and encouraging trade in Africa, EDUN mixes its modern designer vision with the richness and positivity of the fast-growing African continent.
Sustainable fashion brand EDUN opens a pop-up store in Cape Town
EDUN builds long-term, sustainable growth opportunities by partnering with artisans, manufacturers and community-based initiatives to develop exclusive high-end products that embrace positivity and authenticity. So it makes sense that the brand recently opened the doors to its first retail pop-up shop on the African continent in collaboration with Wild Olive African Artisans
, the apothecary and perfumery that’s located on Pepper Street in the Mother City.
Open until 16 March, the pop-up features a special selection of EDUN ready-to-wear merchandise and handbags alongside Wild Olive Artisans’ own organic products. Having previously collaborated on exclusive, handcrafted candles – in a bespoke fragrance named Cederberg
– this pop-up is the natural next step for EDUN and Wild Olive to promote their African and ethically crafted high-end collections.
Showcasing the EDUN brand in South Africa
We’re also huge fans of these gorgeous photographs, which showcase the brand’s latest offering, and were shot in Durban by Kristin-Lee Moolman
with styling by Bee Diamondhead
. To see more of these visit www.edun.com
The Edun x Wild Olive African Artisans pop-up shop is on until 16 March 2018 at 29 Pepper Street, Cape Town.