Green Living, sustainability

Green efficiency


GREEN EFFICIENCY Adding nature to daily life in the most unexpected places is (not exactly) all in a day’s work for Mercedes-Benz South Africa. A tribute to Mercedes’ new-generation, BlueEFFICIENCY vehicles is emblazoned on 200 linear metres of construction-site hoardings in the V&A Waterfront’s Clock  Tower precinct in Cape  Town – in the form of an extended vertical garden. The display comprises a simple layer of water conducting, soil-free irrigation cloth with pockets for water-wise indigenous plants. Dust and air pollutants are trapped to be absorbed by the plants, the foliage helps to suppress noise and the PVC vinyl will be upcycled into functional products.

MULTITASKING MAGIC The energy-efficient LED MagicBulb’s three-way switch enables normal use, rapid recharging of its battery while off and light for up to three hours after a power failure. Remove it from its socket and you have a fl ashlight. R230, at The Lighting Warehouse.

A QUICK, GREEN FIX Caturra now offsets its carbon footprint with environmentally friendly packaging for its coffee range. The selection of coffee beans are packaged in the newly released, home-compostable pouches that can be re- used in the garden to plant trees or shrubs. Available at all major retailers countrywide.

Q&A Grant Rushmere, the co-founder of organic, rooibos-based BOS Ice Tea and inspired branding pundit of all things coolly African, is committed to upholding the company’s environmental credentials in an eco-friendly initiative.

What inspired BOS Ice Tea’s commitment to sustainability? We’ve always seen the company as being environmentally friendly – it’s something we’re as passionate about as the product.

How are you moving towards achieving carbon- neutral status? BOS plants one tree for every 2 000 cans or packs sold. Through a partnership with non-profit organisation Greenpop, we focus this initiative in underprivileged and undergreened schools and public spaces. We aim to plant enough trees to offset the carbon footprint associated with the production and distribution of our product.

How ‘natural’ is the product? The rooibos in BOS Ice  Tea comes from Klipopmekaar, a pristine piece of Cederberg mountain land, which is at the vanguard of ethical and sustainable agricultural practices – organic farming, conservation tilling, biodiversity (only five per cent of the land is farmed), owl projects – all central to the BOS experience.

Why the new pack? The materials for the packs are sourced from renewable forests and the production process is one of the most sustainable packaging innovations to date. Typically, one tree makes 11 000 one-litre packs.

This article was originally featured in the March 2013 issue of House and Leisure.