After the success of their first physical store, premier kitchen and homeware store Yuppiechef
are set to open a second store, this time in Gardens Shopping Centre
in Cape Town. This comes nine months after the doors of their first bricks-and-mortar store was opened in Willowbridge, Tyger Valley, in response to a key insight that South Africans enjoy the physical shopping experience.
Yuppiechef co-founder and Managing Director Andrew Smith says that opening a second store was a natural progression for them due to the fact that the first store has been incredibly well-supported. 'The feedback we’re getting from our Willowbridge customers is that they’re enjoying the ability to both "click and collect" as well as view the product in-store, while still taking delivery at their homes or offices,' says Smith.
The store is modelled afters its Tyger Valley counterpart, with a sharp and considered industrial look-and-feel, complete with exposed ceiling and prominent steel elements. The colour palette features dark tones with highlights of wood, concrete and bronze.
In keeping with its technology-focused origins, the Yuppiechef in-store experience has been crafted through technology and our experience with it. You will be able to use your cellphone to scan QR codes in store that will lead you to product information and reviews available on yuppiechef.com.
There are also in-store point-of-sale devices powered by bespoke Yuppiechef-designed software. These allow for transactions to take place anywhere in the store. You can browse on the device, order an item which might not be in the store, as well as quickly process returns or collect items ordered online.
The in-store experience has also boosted Yuppiechef’s registry service, allowing couples to select items for their online registry, in-store.
'We don’t want our customers to see Yuppiechef as either an online retailer or a physical store – we want to be seen as a single retail brand, and shoppers should interact with us on their terms, whenever they want and wherever they are,' concludes Smith.
The store is set to open on 1 July 2018. Visit yuppiechef.com to keep shopping in the interim.