WATCH: The Scarecrow

US company Chiptole Mexican Grill released an animated advert called 'The Scarecrow', in conjunction with a mobile game, which illustrates many of the issues related to mass food production. The animation is simply superb and the re-interpretation of the song 'Pure Imagination' (originally from the 1971 film 'Willy Wonka and the Chocolate Factory') is haunting. But the overall message is important and so well communicated. Visit to download the mobile game, and to find out more about the amazing initiative behind the concept. Text Raphaella Frame-Tolmie