Deconstructed tea by Twinings
Luxury tea brand Twinings recently added a Platinum range to its portfolio. The loose tea trend has tea lovers captivated but in a bid to retain the convenience of the classic tea bag, Twinings has combined the best of both worlds with a range of pyramid shaped silk teabags, containing whole leaf teas. We love the fact that the tea bags are not only luxuriously silky but they are also biodegradable.
The new, intriguing blends combine an expertly selected curation of ingredients that capture the flavour and aroma that is conjured up by the interesting blends: Gold Tip English Breakfast, London Strand Earl Grey, Budding Meadow Camomile, Medley of Mint and Red Berry infusion. Twinings has deconstructed four of their signature Platinum range teas, revealing a magical blend of delicious natural ingredients.
Patrick Lewis-Enright, Chairman of Stafford Bros & Draeger (Pty) Ltd, sole South African importers of Twinings teas, views the launch of the Twinings Whole Leaf Silky Pyramid Teas locally as significant.
“The loose leaf tea trend globally is part of consumers’ journey of rediscovery. They’re already a lot more educated about the unique properties of single origin beans and the coffee roasting process and we're applying the same knowledge to tea. Consumers who want to experience the best quality, premium teas and a bespoke tea experience can step up their tea journey with Twinings’s Whole Leaf Silky Pyramid Teas for extraordinary depth and a wide range of flavours.”
“The silk-like pyramid infuser tea bags have been specially designed to allow the leaves freedom to circulate and infuse,” explains Lewis-Enright. “It also adds to the romantic visual appeal of the different loose leaf teas. Looking through the prism-shaped silky mesh, you can see the different shapes of the beautiful whole dried leaves of tea or colourful buds as they swirl about in the bags that offer just enough room to flawlessly release their signature flavours. Tea at its very best; presented at its most beautiful.”
Twinings Whole Leaf Silky Pyramid Teas are available at selected Pick n Pay, Spars and Thrupps. Recommended retail price for a box of 15 teabags is R149.99.