Following the launch of its flagship store in Rosebank and a second venue in Hyde Park, Paul’s Homemade Ice Cream has officially opened in Parkhurst. Decked out in the style of an old-school ice cream parlour, with a menu that caters to both sit down and on-the-go patrons, it’s the perfect spot to swing by on a relaxed Saturday afternoon. Or pop in for dessert, once you’ve had your mains elsewhere on Parkhurst’s famous 4th Avenue strip.
The new space, located opposite Rockets on the corner of 4th Avenue and 10th Street, was designed in collaboration with Head Interiors. It’s fresh and friendly, with custom-made benches and clusters of hanging lights. Two of the walls feature playful illustrated murals by Helga Malan; one details the journey of Paul’s Homemade – right back to the days when the company’s founder Paul Ballen used to make everything himself – and the other design gives customers a glimpse into the ice cream-making process. ‘As we grow, it’s been important to us to keep the homemade feel. We call our factory our kitchen and everything is still done by hand,’ says the brand’s marketing manager Julie Farrell.
Whether you visit Paul’s Homemade in Parkhurst for a simple scoop or two, or decide to settle in for one of their ice cream sundaes or pies (the milktart flavour is divine), you’re definitely in for a treat. During the colder months, opt for a waffle or Paul’s signature hot-churned ice cream.