Amarula’s Campaign to Save Elephants
In the time that it will take for you to read this article, the life of an African elephant would have been taken. Experts estimate that there are less than 400 000 African elephants left and there is a probability of extinction by 2030. The reality is arresting.
Amarula has joined forces with Kenyan conservation organization WildlifeDirect and their CEO Paula Kahumbu to launch a global awareness campaign called “Name Them, Save Them.”
How you can get involved
You can play an active role in saving the African elephant by accessing the campaign site and traversing the virtual savannah. Once there, you’ll be able to pick an elephant and create a custom design for it, choosing from a range of vibrant designs and colourful patterns. At the end, you get to name your elephant and share it across social channels.
“The world needs to know that the only way to get ivory is to kill an elephant!” Dr Kahumbu reiterates, “Once you know them by name, you would never dream of hurting them. Just like humans, each elephant is an individual with a unique personality. They are intelligent, emotional and have a strong sense of family – just like us. This campaign is about creating a connection between us and elephants and becoming actively involved in raising awareness and saving our elephants. By getting to know elephants by name, we want people to realise that they are more important than an ivory trinket. They say an elephant never forgets, but now they need us to remember them,” says Dr Paula Kahumbu.
Amarula will donate 1 USD to WildlifeDirect for every elephant named and shared per unique user. As an authentically African brand, Amarula has been committed to the protection of the African elephant since 2002 and has donated 642 000 USD to the cause over this period.
“Awareness created by this campaign, combined with the expertise of Dr Paula Kahumbu and the WildlifeDirect team, will help us continue to protect the continent’s elephants that are such an important part of Africa’s heritage and Amarula’s story,” says Dino D’Araujo, Amarula Global General Manager.
“Our objective is simple – to make sure that for generations to come, we continue to meet the elephants beneath the Marula trees.”