Two truly South African elements have come together to create something authentic and beautiful. Available in retailers from October this year, renowned rooibos brand Freshpak has collaborated with the internationally acclaimed Ndebele artist Dr Esther Mahlangu to create a covetable limited-edition tin in honour of the brand’s proudly South African heritage.
Mam’ Esther’s distinctive designs, which honour the tradition of the Ndebele people, have become iconic and revered all over the world. She has won numerous awards and has collaborated with big brands and icons including BMW, Belvedere Vodka, John Legend and Nelson Mandela.
For this collaboration, Esther has created a unique design for the brand and only 40 000 tins were produced. The Freshpak x Esther Mahlangu limited-edition tin will be available in selected stores nationwide. A portion of the proceeds will go towards an NGO that works towards preserving this art form.