snow leopard vodka presents a classic martini – with a twist
Posted: 13 June 2017
Snow Leopard Vodka, which also happened to help sponsor the launch of our #HLDesignIssue at the beginning of the month (see pictures from the night, here), is now available to South Africans seeking an award-winning spirit with depth of flavour and meaning. The brand has quite a heroic heritage, having been created after entrepreneur and philanthropist Stephen Sparrow was struck by the plight of the snow leopard, which is threatened by hunting and habitat destruction. He set out to create a product and brand that mirrored the beauty and majesty of its namesake, hoping it would have the potential to save the snow leopard from extinction. With this in mind, 15% of the company's profits are donated to the conservation group the Snow Leopard Trust. A rare animal in its own right, Snow Leopard Vodka is the first luxury vodka to be made from spelt grain untouched by genetic modification. This adds a complex and deep tone to the vodka's flavour profile, which is enhanced by the pure, natural spring water that forms its base. Subtle and delicate, these flavours don't distract from Snow Leopard Vodka's identity as a vodka spirit, making it a great addition for long drinks or cocktails. Find the recipe for Snow Leopard Vodka's drink of the moment, the Conservation Martini, below.