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Workaday Pantones

Have you ever wondered what the exact colour of an object could be? No? Say for instance you see a banana. It's yellow-ish, right? But what yellow is it exactly? Well, this is precisely what graphic designer Inke Mathews thought when she came across a particular flower, the Veronica Georgia Blue (It turned out to be Pantone #2726). 'It was the very first shot I did for this project,' Mathews explains on her blog. 'I posted it on my Instagram and my followers encouraged me to keep going. So I did. I took pictures of things that piqued my interest and/or have special meaning to me. It's kinda like my life visual journal as well.' Pantone Matching Systems, or PMS, exist as a colour standardisation tool for media, photography and design, but it applies to everything as Mathews discovered. Every colour has a name, or code. This was the impetus behind her Tiny PMS Match project, where she photographs everyday objects and discovers their exact Pantone code by aligning the tiny object against the correct Pantone chip. All of her photos, which are to be compiled into a book next year, are taken with her iPhone and edited using an app. This photographing style also lends an immediacy to the project, so that anything she sees in her surroundings can be captured instantly and turned into art. Take a look at some of her inspiring work here - it goes to show that art and colour can truly be made from anything:

Pantone 1655 color match. Fall has brought in beautiful colors. Pomegranate flower bud. A photo posted by Tiny PMS Match (@tinypmsmatch) on

Pantone 116 color match. A Lego mini figure's head, from my 5 year old son's collection.

A photo posted by Tiny PMS Match (@tinypmsmatch) on

Instagrams @tinypmsmatch   READ MORE: Pantone Colour of the Year 2015 Instagram Round Up: Pantone Pantone iPhone Case