It might come with paper cuts and back pain, but young designer and artist Lavanya Naidoo’s suffering is not for nothing. Quilling is her art, and in recent years, it’s become a strong career focus too.
Painstaking work goes into the elaborate pieces she creates using a pair of tweezers to place each piece of paper into its strategic position, resulting in a three-dimensional typographical collage. She employs the kind of mathematical accuracy that almost defies logic, and it’s this centuries-old craft that has drawn the young creative into its realm.
Her journey began as a designer for creative agencies, and it was through this work that her love for paper craft grew.
Describing the artwork featured above, Lavanya explains on her website, ‘In 2011, my boyfriend and I decided to pack up and move to Cape Town. I wanted to send my CV and portfolio to a few agencies but felt like it needed something more. So, I created this piece, shot it and printed A2 posters that were packaged along with my CV and portfolio. And the response was great.’
As a result of her success in the quilling field, Lavanya has had the opportunity to work on a range of exciting projects for top brands, including the commemoration of Woolworths’ seventh year of its Good Business Journey.
‘Internationally, definitely Sagmeister & Walsh (from the US), the story-telling and illustrations of Christian Watson (also from the US) and the photography and story-telling of Richa of India.’
Watch Lavanya’s amazing quilling process here:
Learn more about the work she does and commission her for projects via lavanyanaidoo.com