art, decor

The Swarovski Zotem


Norwegian designer Kim Thomé collaborated with Swarovski to create this incredible installation at London's V&A Museum for the city's annual Design Festival.

The 'zotem' (a word fusing the concepts of a totem pole and a zoetrope, a 19th century animation device) stands 18 metres tall and extends all the way up to the sixth floor of the building.

It was made with black aluminium and over 600 Swarovski crystals, scaled to 2.5 times their usual size. A roll of brightly coloured patterned mesh runs behind the crystals on a continuous loop, creating the illusion of the shapes travelling upwards.

Watch this video to see the zotem in motion, and to hear more about how it works from the artist himself:

[embed]https://vimeo.com/139794094[/embed]