new look: mungo refurbishes its jhb store
What started as a pop-up shop at 44 Stanley in Johannesburg's Braamfontein has blossomed into a thriving Mungo store. After two and a half years, the store – which stocks the full range of Mungo's locally woven, natural fibre homeware textiles – has been refurbished.
Inspired by the industrial feel of 44 Stanley, which houses a curation of office spaces, eateries and lifestyle retailers, Mungo spent months remodelling its store to capture the essences of its surroundings. The revamp was done under the direction of retail manager Cherilee Windvogel.
ALSO READ: Joburg City Guide: Braamfontein revisited
With its original mottled screed floor as the foundation, the store has a display of old loom cogs on the wall, which is echoed by a pair of minimalist, wooden mirrors that fit cleverly into each other. These elements tie in with the simple wood-and-grey steel shelves lining the walls.
True to industrial style, the building features elevated ceilings and exposed beams. White walls and wooden ceilings lend the space a light and airy feel, even though the store is relatively small. A clutch of kokedamas suspended at the window adds a dash of greenery.
One of the highlights of the makeover is a retrofitted butler's sink – used in the Mungo stand at the 2017 Handmade Contemporary Fair – that allows customers to have a sensory experience when testing the absorbency of towels.
The new look of the store speaks to the best elements of the brands and the delightful space it is in.