light on design: jacques cronje releases new minima collection
What started as a series of sketches, a prototype in 2012 and a first range launched in 2014 at Design Indaba, minima's Scandi-inspired lighting range buoyed into a glowing business.
Founder and designer Jacques Cronje recently launched the brand's latest collection: three modern lights – Echo, Cubic and Mosaic. Best described as 'shweshwe meets neat angularity', the woven bamboo lighting range is made up of digitally-cut birch plywood and clipped using tension, compression and easy to use locking mechanisms.
Recently launched at the Next 18 Trade Exhibition in Cape Town as part of the #cocreateDESIGNFESTIVAL, the Echo, Cubic and Mosaic lights add geometric texture to the Nordic simplicity that traditionally characterises minima’s designs. Following on from the Aura and Serene designs – the African-inspired lights that were shown at Maison&Objet in Paris in 2016 – the latest designs will feature at the show this year again.ALSO READ: Next18 celebrates and showcases 33 leading South African designers
The new upbeat style reveals Cronje’s innate love for the way timber bends and curves. 'I enjoy pushing the boundaries of what I think timber can do. By manipulating arcs and angles I can produce interesting lighting effects, which naturally sets the tone in a space. In nature trees bend and twist in order to reach the light; I use simple geometry to reflect and filter light.
'With my first love being architecture, and more specifically designing timber homes and buildings, including lighting and furniture in my portfolio has been a natural progression for me.'
For more information visit minima.co.za.