We’ve hit a time in the year when many of us are focused on keeping on top of the never-ending demands that modern life presents, so it’s understandable that we can feel at best, uninspired and at worst, burnt out.
Do yourself a favour and go along to 100% Design South Africa in early August for an injection of much-needed energy that being exposed to creativity can often inspire in us.
We caught up with programme director Cathy O’Clery to learn exactly what you might expect at the show.
Why is a show such as 100% Design South Africa important?
It creates a joint platform for the designers, the producers and the people who bring products into the country to showcase all their work under one roof. I think it’s really important for the whole design community to have this platform. The show is curated, meaning the designers and manufacturers are in a space where they are able to elevate each other. It helps to show that there is an amazing standard of design in this country.
What was a highlight from last year? It was truly inspiring to witness the combination of cutting-edge and up-and-coming designers sitting alongside established industry heavyweights. It gave the show a unique edge and created an atmosphere of design happening in the industry.
How would you describe the general mood of the show?
It’s contemporary but not necessarily trend driven. There will always be current trends visible at 100% Design South Africa, especially in fabrics, soft furnishings and paint colours, but my theory is that good design transcends trends – you’ll find a lot of the design here will continue for years to come. For example, participating cabinet-makers such as Meyer von Wielligh and Andrew Dominic are making the antiques of the future
What are you and Laurence especially excited about for this year’s show?
Our passion project is our featured designer of the year. We look out for young or emerging designers who are just about to hit the international arena. This year it’s Renée Rossouw, a phenomenally talented designer who is just going to go from strength to strength. She has a unique style, as with Atang Tshikare, last year’s featured designer. The energy these designers have is incredible. We’re also pleased to have another talented designer, Mia Widlake, lending her trademark quirky, contemporary style to Bar by Design, which is the central meeting hub at this year’s 100% Design South Africa.
100% Design South Africa 2015 runs from 6 to 10 August in Hall 1, Gallagher Convention Centre, 19 Richard Dr, Midrand, Johannesburg
Visit 100percentdesign.co.za for more information