a millennial collaboration
Swedish decor and design giant Ikea has just announced its collaboration with designer, DJ and architect Virgil Abloh, the creative force behind Milan-based fashion label Off-White. The creative duo is taking on a big challenge: creating a line of affordable yet chic furniture and decor solutions for the Millennial generation that will present the opportunity to decorate and fill living spaces in new and exciting ways.
At Ikea's 2017 Democratic Design Days, Abloh shared his excitement about designing for the Millennial generation. 'I'm inspired,' he said. 'There are so many things to grab from. There is a young generation out there, eager to participate and live with design. Together we are able to make things that fill that need.'
We can't wait to see what Ikea and Abloh have up their sleeves. Visit ikea.today to stay in the loop.