The last time knitwear designer Laduma Ngxokolo released a rug design, he broke Twitter (The Ubuhle Busintu rug made the #Maxhosa hashtag trend for days on social media), and now the brand’s latest foray into floorware is sure to do the same.
Teased out as part of his forthcoming collaboration with Swedish furniture giant IKEA, the Laduma x IKEA collaborative line – due to be released in 2019 – will feature two new rug designs, one wool and one acrylic, designed with Ngxokolo’s signature graphic language.
The rug forms part of IKEA’s first African collection, called Överallt, which sees 10 designers from seven countries across Africa meet five Ikea designers to create a new range inspired by ‘the modern, urban rituals that are common across all cultures – the things we do and use every day to feel at home.’ Överallt ranges from tableware and seating to textiles, with the participating designers coming from the fields of fashion, sculpture, architecture, and furniture design. Big names in African design, such as Issa Diabaté from Ivory Coast, Hend Riad and Mariam Hazem from Egypt, Bethan Rayner and Naeem Biviji from Kenya, and Bibi Seck and Selly Raby Kane from Senegal join Laduma from South Africa, with Sindiso Khumalo and Renee Rossouw also representing SA.
‘It goes without saying that it’s inspiring to come together from across the globe to create innovative solutions. But that’s not all. This collaboration opens up new avenues for everyone involved, and it creates a new voice for our continent,’ says Laduma.
Laduma is paired with Mikael Axelsson from IKEA, who says the rug is just as much of an art piece. ‘It’s inspired by where I come from, and by the journeys I’ve made. I hope it will bring comfort and pride to people,’ Laduma says.
Another of the products from the new Överallt range making House and Leisure excited is a basket inspired by modern hair-braiding rituals made by Senegalese fashion designer and artist Selly Raby Kane in collab with IKEA designer Iina Vuorivirta. ‘Braiding is this shared moment when your head either ends up on a family member’s lap for hours and hours or you lean back in a chair in a cool salon, listening to the latest Dakar and foreign pop while keeping an eye on your hairstyle in the making,’ says Selly.
‘Braiding techniques are fascinating, and the braiding itself stands for creativity, power, art – sometimes even a coded language.’
The Överallt collection will be available for a limited time starting in 2019.